Storytelling notes #2
Storytelling is one of the most underrated skills in tech. Everyone’s building. Few can explain why it matters.
Storytelling is the ultimate compression algorithm for human attention. Everything else (data, logic, tech) feeds into it, but if you can’t wrap it in a compelling narrative, nobody will give a shit.
People think they make decisions based on facts, but they’re mostly responding to the shape of a story, whether it’s a personal arc, a company vision, or a product pitch.
If you want to accomplish anything meaningful, the story is the interface between it & the world. Get that wrong & nobody will give a shit. Get it right & you bend steel with your bare hands.